Pengaruh E-Service Quality dan Harga Terhadap Keputusan Pembelian Konsumen Kedai Seblak 21 Cabang Jurumudi Baru, Tangerang
DOI:
https://doi.org/10.61231/qgfmrw77Keywords:
E-Service Quality, Price, Purchase Decision, Kedai Seblak 21Abstract
This study was conducted to determine the effect of E-Service Quality and Price on consumers’ Purchase Decisions at Kedai Seblak 21, Jurumudi Baru Branch, Tangerang, both partially and simultaneously. This study employed a quantitative approach. The sampling technique used was purposive sampling, with a total sample of 99 respondents. The data used in this study were obtained through questionnaires distributed to consumers of Kedai Seblak 21, Jurumudi Baru Branch, Tangerang. The data analysis techniques included validity testing, reliability testing, classical assumption tests, simple linear regression analysis, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t-test, and F-test. The results showed that partially, E-Service Quality had a positive and significant effect on Purchase Decisions, with a t-count of 10.077 > t-table of 1.985 and a significance value of 0.001 < 0.05. Price also had a positive and significant effect on Purchase Decisions, with a t-count of 10.174 > t-table of 1.985 and a significance value of 0.001 < 0.05. Simultaneously, E-Service Quality and Price had a positive and significant effect on Purchase Decisions, with an F-count of 65.138 > F-table of 3.09 and a significance value of 0.001 < 0.05.
References
Aditama, R. (2020). Pengantar Manajemen. Kepanjen : AE Publishing.
Amin, R., & Indrawati, M. (2025). Pengaruh Promosi , Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Makanan Di Grill Food Steak 1838 JAMBI Halaman 142-151 Bagi konsumen Harga adalah faktor yang menentukan dalam pengambilan keputusan untuk membeli suatu produk atau tidak . Konsu. Jurnal Manajerial Bisnis, 8(2).
Areros, W. A. (2021). Pengaruh Produk , Harga , dan E-Service Quality terhadap Kepuasan Konsumen Bors Cafe di Kota Palu. 2(4), 262–266.
Ariyanto, A. dkk. (2023). Manajemen Pemasaran. Bandung : Widina Bhakti Persada Bandung.
Budiardhani, F. (2023). Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian ( Studi Kasus di Kedai Belikopi Mojosongo ). 1(2).
Arianto, N. (2024). Pengaruh Harga Terhadap Keputusan Pembelian Konsumen, 275 – 292. Universitas Pamulang.
Fauzi, Z. A., & Putri, S. L. (2025). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mie Gacoan Cabang Marapalam. 2(1), 1599–1606.
Gracia, A.B., (2024). Pengaruh Harga Terhadap Keputusan Pembelian Konsumen. 7 (3), 2598 – 0823. Universitas Pamulang
Indahsari, L. N., & Roni, M. (2022). Margin : Jurnal Bisnis Islam dan Perbankan Syariah Pengaruh Kualitas Pelayanan , Harga , Dan Lokasi Terhadap. 1.
Indrajaya, S. (2024). Manajemen Pemasaran. Bandung : Kaizen Media Publishing.
Oktaviani, N. (2024). Pengaruh Harga , Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian ( Survei Rumah Makan Ramayana Solo ). 2(3).
Salsabilla, F., & Iqbal Fasa, M. (2024). JICN: Jurnal Intelek dan Cendikiawan Nusantara The Influence Of Product Price And Quality On Purchasing Decisions. Jurnal Intelek dan Cendikiawan Nusantara, (November), 7707. https://jicnusantara.com/index.php/jicn
Satriadi dkk. (2021). Manajemen Pemasaran. Bantul : Samudra Biru.
Sino, H. W., Hardiyono, & Latiep, I. F. (2025). Pengaruh Digital Marketing dan Kualitas Layanan terhadap Keputusan Pembelian di UMKM Kuliner. Jurnal Ekonomi Holistik (ECOHOLIC), 1(1), 53–54.
Siswanto, B. (2021). Pengantar Manajemen. Bandung : Bumi Aksara.
Sriyani, N. (2025). Pengaruh Promosi Dan Brand Image Terhadap Keputusan Pembelian Konsumen Sepatu Kolaborasi Compass Di Kebayoran Lama. Journal of Multidisciplinary Research, 1(5), 299–309.https://doi.org/10.65065/acqapn08. Universitas Pamulang.
Suarsa, S. dkk. (2025). Pengantar Manajemen. Jambi : PT Sonpedia Publishing Indonesia.
Vuthisopon, S. (2020). The electronic service quality structural equation model for customer satisfaction and loyalty in online food purchases through Grab Food application in Thailand . 560–566.
Zhavira, V., & Santoso, B. (2025). Pengaruh Harga, lokasi, dan kualitas pelayanan terhadap keputusan pembelian nasi kebuli tarimHarga, Pengaruh Pelayanan, D A N Kualitas Zhavira, Vina. Jurnal Ilmu dan Riset Manajemen, 14(2), 1–15.
Hasbi, R., & Hadi, P. S. P. (2011). Keputusan Pembelian Pada Portobello Café Semarang ( Studi Kasus pada Konsumen Portobello di Kota Semarang ) Pendahuluan Kerangka Teori. X(2), 1074–1086.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Amanda Putri, Nani Sriyani
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
