Pengaruh Brand Image, Live Streaming Tiktok, dan Kepercayaan Pada Produk The Originote Terhadap Minat Beli Gen Z di Kecamatan CepogoKabupaten Boyolali Tahun 2026
DOI:
https://doi.org/10.61231/cx4chg23Keywords:
Brand Image, TikTok Live Streaming, Trust, Purchase Interest, Gen ZAbstract
This study aims to analyze the influence of Brand Image, TikTok Live Streaming, and trust on the purchase intention of The Originote skincare products among Gen Z in Cepogo District, Boyolali Regency. This study uses the Theory of Planned Behavior (TPB) as a basis. The research method used is associative quantitative. The research sample consisted of 121 Gen Z respondents aged 13-24 years old who were selected using purposive sampling. Data collection was carried out through a questionnaire via Google Form, and data analysis used multiple linear regression with the SPSS version 26 program. The t-test results showed that Brand Image had no significant effect on purchase intention (sig.0.139>0.05). However, TikTok Live Streaming had a positive and significant effect on purchase intention (sig.0.25<0.05). The trust variable is the most dominant factor that has a positive and significant influence on purchasing interest (sig.0.000<0.05). Simultaneously (test), the three independent variables have a significant influence on purchasing interest (sig.0.000<0.05) with a contribution of 61%.
References
Aisyah Suharto, Ute Chairuz M. Nasution, D. J. M. (2022). Pengaruh Brand Ambassador Girl Group Red Velvet, Brand Image Dan Brand Awareness Terhadap Minat Beli Customer Pada Produk Azarine Di Kota Surabaya. GEMAH RIPAH : Jurnal Bisnis, 02(01), 43–59.
Ajzen, I., & Fishbein, M. (1977). 8-918e.g., Calder & Ross. Psychological Bulletin, 84(5), 888–918.
Apriliani, D., Baqiyyatus S, N., Febila, R., & Sanjaya, V. F. (2020). Pengaruh kepuasan pelanggan, brand image, dan kepercayaan pelanggan terhadap loyalitas pelanggan pada membercard. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 1(1), 20–30. https://doi.org/10.37631/e-bisma.v1i1.214
Chairunnisa, S., Juanna, A., & Ismail, Y. L. (2022). Pengaruh Kepercayaan Dan Harga Terhadap Minat Beli Fashion Secara Online. Jambura, 5(2), 825–833. http://ejurnal.ung.ac.id/index.php/JIMB
Chrisyarinta, A., Berren, S. Van, & Widijatmoko, A. (2023). Pengaruh Kualitas Produk Duta Merek Dan Kepercayaan Merek Terhadap Minat Beli Pada Produk Scarlett Whitening Di Surabaya. Jurnal Bisnis Net Volume :, 6(2).
Compas.co.id. (2024). Bedah data brand viral ; The Originote & oatside dalam markplus conference 2024. https://compas.co.id/article/data-brand-the-originote-oatside-di-ecommerce/
Denada Nabila1*, Rizky Kurniawan Murtiyanto2, A. U. (2025). Pengaruh Brand Image Dan Brand Trush Terhadap Minat Beli The Originote (Studi Pada Universitas Negeri Di Kota Malang). Jurnal Ilmiah Ekonomi, 1(2), 450–458.
Firda Rona Hafizhoh, Rayhan Gunaningrat, & Khabib Alia Akhmad. (2023). Potongan Harga, Live Streaming, Dan Online Customer Review Terhadap Minat Beli Konsumen Pada Aplikasi Tiktok Shop. Jurnal Publikasi Sistem Informasi Dan Manajemen Bisnis, 2(3), 204–219. https://doi.org/10.55606/jupsim.v2i3.2023
Ghozali Imam. (2021). Aplikasi Analisis Multivariate Dengan Program SPSS 26. In Badan Penerbit Universitas Diponegoro. Badan Penerbit Universitas Diponegoro Semarang.
Hidayat, R., Emelia Tarihoran, R., Inggit Asmattea, W., Asnita, Y., Manajemen, P., & Mahaputra Riau, S. (2025). Brand Image, Harga Dan Promosi Terhadap Minat Beli Konsumen: Studi Literatur. Jurnal Manajemen Organisasi Dan Bisnis, 14, 49–57.
Imron, A. A., & Wajdi, M. F. (2024). Analisis Pengaruh Brand Image, Diskon, dan Brand Ambassador Terhadap Minat Beli Produk SOMETHINC. Innovative: Journal Of Social Science Research, 4(2), 8350–8363. https://doi.org/10.31004/innovative.v4i2.10336
Khamidah, U. N., Kusumaningtyas, D., & Paramitha, D. A. (2025). Pengaruh brand ambassador, content marketing, dan live. SIMANIS (Simposium Manajemen Dan Bisnis IV Program Studi Manajemen - FEB UNP Kediri), 4, 438–445.
Khotimah & Febriansyah, 2018. (2018). Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen & Kreativitasi Iklan Terhadap Minat Beli Konsumen Online-Shop. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 1(1), 19–26.
Nabilaturrahmah, A., & Siregar, S. (2022). Pengaruh Viral Marketing, Brand Image, dan e-WOM terhadap Minat Beli Produk Somethinc pada Followers Instagram @somethincofficial. Jurnal Ilmiah Wahana Pendidikan, 8(7), 41–49. https://doi.org/10.5281/zenodo.6534500
Ni Made Rai Juniantari, I Gusti Ayu Imbayani, I. M. S. P. (2025). Pengaruh Kepercayaan Pelanggan, Kepuasan Pelanggan, Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Toko Murni Kosmetik Kota Denpasar. Jurnal Emas, 6(1), 154–169.
Nuri purwanto, Budiyanto, S. (2022). Theory Of Planned Behavior. CV.Literasi Nusantara Abadi.
Pratama, K. R., Kurniati, R. R., & Deka, R. E. (2025). Pengaruh Fitur Live Streaming, Diskon, Dan Promosi Terhadap Minat Beli Produk Daviena Skincare Pada E-Commerce Tiktok Shop (Studi Pada Konsumen Daviena Skincare Live Streaming Tiktok Shop). Jiagabi, 14(2), 256–262.
Puguh Raharjo, Vivin Novita Dewi, Anton Catur Basuki, R. B. D. (2024). Kecamatan Cepogo Dalam Angka 2025 (Vol. 46). BPS Kabupaten Boyolali. https://boyolalikab.bps.go.id/id/publication/2025/09/26/4441f70c3160073965147686/kecamatan-cepogo-dalam-angka-2025.html
Putri Regina Pateda, Debi Krundeng, E. M. A. (2023). Faktor- Faktor Yang Mempengaruhi Minat Beli Konsumen Pada Toko Grosir Khumariah. Jurnal Manajemen Dan Inovasi, 6(2), 41–49.
Rahayu, T. S. M., Hartika, A. D., Widhiandono, H., & Hidayah, A. (2025). Pengaruh Celebrity Endorser, Brand Image dan Labelisasi Halal Terhadap Minat Beli Konsumen Skincare MS Glow. Paradoks : Jurnal Ilmu Ekonomi, 9(1), 321–338. https://doi.org/10.57178/paradoks.v9i1.2127
Rahmawaty, I., Sa’adah, L., & Musyafaah, L. (2023). Pengaruh Live Streaming Selling, Review Product, Dan Discount Terhadap Minat Beli Konsumen Pada E-Commerce Shopee. Jurnal Riset Entrepreneurship, 6(2), 80. https://doi.org/10.30587/jre.v6i2.5956
Romadhoni, M. Y., Susanto, S., & Cahyani, P. D. (2022). Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Keamanan Terhadap Minat Beli Ulang Konsumen Di LAZADA. Jurnal Ilmiah Manajemen Kesatuan, 10(2), 355–362. https://doi.org/10.37641/jimkes.v10i2.1428
Rosita, N., & Tahmat, T. (2021). Pengaruh Brand Image Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Tong Tji Tematik Di Supermarket Borma Dago Dan Borma Cikutra. Seminar Sosial Politik, Bisnis, Akuntansi Dan Teknik (SoBAT) Ke-3, 61–73. https://doi.org/10.32897/sobat3.2021.6
Senen, D. M., Machmud, R., & Mendo, A. Y. (2025). Pengaruh Brand Image Dan Kualitas Produk Terhadap Minat Beli Produk Skincare Skintific Di Erby Shop Influence of Brand Image and Product Quality on Purchase Intention of Skintific Skincare Products at Erby Shop. Jurnal Ekonomi Manajemen Akutansi Keuangan Bisnis Digital, 4(1), 15–24.
Sudaryana, A., Susilowati, F., & Hanung Fidriana, A. (2023). Pengaruh Kualitas Produk, Citra Merek, Kepercayaan Merek, Celebrity Endorser dan Getok Tular terhadap Minat Beli Produk Skincare Merek Ms Glow di Daerah Istimewa Yogyakarta. Bisman (Bisnis & Manajemen) : The Journal of Business and Managment, 6(2), 12. http://ejurnal.unim.ac.id/index.php/bisman/article/view/2579/1194
Sugiyono. (2020). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Alfabeta Bandung.
Sugiyono, P. D. (2023). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Alfabeta Bandung.
Tri Wahyuni Simanjuntak, A. S. (2024). Pengaruh Brand Image, Conten Influencer Dan Live Streaming TikTok Terhadap Minat Beli Skincare Skintific Di Batam. Arus Jurnal Sosial Dan Humaniora (AJSH), 4(1), 124–134. http://jurnal.ardenjaya.com/index.php/ajshhttp://jurnal.ardenjaya.com/index.php/ajsh
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Yoga Safitriyana, Donna Setiawati, Luki Sri Anggorowati
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
